Lew Tau Fei
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Tau Fei emphasizes the design of both story-telling and experiences.
A graphic design graduate with over 20 years of experience in advertising and design consultancy, Tau Fei has a vast experience in brand building, corporate identity, below and above-the-line marketing and campaign work. He has worked with clients from property development sectors,
food & beverage, fashion, pharmaceutical, financial, beauty, hotel, and jewellery. The extent of his experience managing and consulting various brands over the years has proven invaluable in raising brand profiles.
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In recent years, Tau Fei has focused on education and cultivating artistic entrepreneurship conducive to creativity to inspire the younger generation to make a difference with their skills.
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Tau Fei's works have been selected for numerous international design awards such as Ten Images of Ithaca in Greece; Creativity International Award in the United States of America; Moscow Global Biennale of Graphic Design Golden Bee; Peru International Design Biennial; Posterists in the World in Peru; the XI International Triennial of Ecological Poster in Ukraine; Madrid Gráfica 2021 Top 100 in Spain and Cyprus International Poster Triennial. His work has also been published in international design books.
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Co-Founder of The Kern Design.
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Founder of Artsowers
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Co-Founder and President of Trilogue Art Community
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Lecturer at Dasein Academy of Art
Samantha Cheah
Samantha is a graphic designer, and her work focuses on contemplating all aspects of life, activity, and design. She has over 15 years of industry experience and holds a master's degree in Design Management. She has been actively engaged in the study and development of Design Thinking in business and visual communication in design-related sectors for the past few years.
Samantha's works have been exhibited in Taiwan, the United States of America, Spain, Mexico, Malaysia, Indonesia, Thailand, and South Korea. Her works have gained media attention, including interviews with Malaysian radio station BFM, coverage in Taiwanese and Malaysian newspapers, The Star Newspaper, New Straits Times (Sunday Vibes pull-out), as well as Forbes and Going Places magazines.
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She is one of the winners of Art in the City in Malaysia. A finalist in Peru International Design Biennial and Posterist in the World in Peru;
a finalist at the Biophilia Poster Competition and exhibited in Georgia, the United States of America, and Barcelona, Spain; Selected posters at Escucha MiVoz 2020 top 50; the Lahti Poster Triennial in Finland; the XI International Triennial of Ecological Poster, Ukraine; and Madrid Gráfica 2021 top 100 in Spain.
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Samantha empathised with research and the application of Design Thinking in education, department structure improvement and graphic design-related fields. She also facilitates workshops and sharing of Design Thinking. She also led students to multiple local and international awards.
Co-Founder of The Kern Design.
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Co-Founder of Trilogue Art Community
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Deputy course head of graphic design at Dasein Academy of Art.
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